Tokonoma

Brand Guidelines

Brand Overview

Tokonoma is an agentic troubleshooting platform. Our brand identity is rooted in a dark, warm aesthetic with amber and coral accents that convey precision, intelligence, and clarity. The tagline is "Why would you still use a logs UI?"

Logo

The wordmark "tokonoma" is set in Montserrat at light weight with wide tracking.

Color Palette

Primary Orange
HEX: #FF8C00 · HSL: 34 100% 50% · Token: --primary

Accent Coral
HEX: #FF6B3D · HSL: 14 100% 63% · Token: --accent

Accent Glow
HEX: #FFB84D · HSL: 36 100% 65% · Token: --accent-glow

Background
HEX: #0A0C10 · HSL: 220 20% 4% · Token: --background

Card
HEX: #111419 · HSL: 220 20% 7% · Token: --card

Secondary
HEX: #1A1D24 · HSL: 220 20% 12% · Token: --secondary

Muted Text
HEX: #A8896B · HSL: 30 20% 55% · Token: --muted-foreground

Foreground
HEX: #F1F5F9 · HSL: 210 40% 98% · Token: --foreground

Typography

Font	Role	Weights
Montserrat	Headings & Body	300–800
Outfit	Display / Hero	300–800
Inter	UI / System	300–800

Voice & Tone

Confident and direct — no filler
Technical but approachable
Provocative questions over bland statements
Dark, warm, premium aesthetic